- the tone
- wild
- sacred
- nature-first
- glowing / mystical
- not mass-market
- not loud / drunk / careless
- part of living nature
- for people who respect land
- holders of tone:
- founders
- guardians
- retreat leaders
- key early guests
- long-term partners
- visual media: photographers, filmmakers
- things to avoid
- chasing too cheap market too early
- letting cheap “budget tour” companies push clients
- overloading sinwood beyond sacred feeling
- allowing too many cars, noise
- low-quality parties
- poor signage / poor visual brand
- letting guides slip into “taxi driver” attitude
- letting locals sell “cheap” versions around the valley (hard)
- practical steps:
- make guardians the culture holders — they teach new guides
- always approve visual media — don’t allow ugly mass promotion
- cap volume in sacred zones
- price & filter to keep respectful guests as majority
- keep desa share strong — protect sacredness
- grow storytelling capacity — guides, signage, materials